I founded PETAR on a simple belief: clothing should be made with intention.

A garment begins long before it is made. It begins with an idea, a drawing, a proportion — and with an understanding of the person it is being created for.

I am interested in the relationship between structure and movement. In the line of a shoulder, the balance of a skirt, the placement of a seam. In the way fabric can be shaped, adjusted and refined until the proportions feel right.

Good design is often found in what is left out. There is no need for excess when the cut is considered and the shape is resolved.

To commission a garment at PETAR is to enter a slower, more personal world of dress — one where time is given to conversation, consideration and making. The experience is as much about the process as the finished garment: discovering fabrics, developing a silhouette, refining the smallest details and seeing an idea gradually take shape.

Garments are designed and cut individually in the London atelier, with nothing added simply for effect and nothing repeated without purpose.

I believe clothes should have a life beyond the moment they are first worn. They should become part of a person’s wardrobe and, over time, part of their story — worn, lived in, altered when needed and kept for many years.

Quietly. And with intention.

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